• 5.2%

  higher Intent lift (vs. 0.4% US benchmark)

• 8.2%

  higher Preference lift (vs. 0.6% US benchmark)

• 0.6%

  higher CTR (vs. 0.4% Pulse benchmark)

Partnering with TikTok creators to authentically join football culture in America

• 23.5M

  impressions in 48 hours

• 100+

  Creators activated

Proving the power of creator-led storytelling with its Privacy Display campaign, then extending that momentum through Galaxy Circle, its MENA-wide creator program

• 650K+

  total post views

• 3.6K+

  TikTok followers

• $449K

  revenue

Partnering with Young With Solutions to launch and scale their presence on TikTok Shop

• 143M

  total impressions

• +11.9%

  ad recall

• +10.6%

  awareness

Driving full-funnel impact with creator-led content and premium TikTok placements

• 22.7M

  video views of #sailingwithvirgin

• 696%

  increase in TikTok-referred traffic to website

• 1,103

  creators participated

Bringing 1,000 creators "on board" to create a cultural moment

• 11.8%

  more Ad Recall

• 5.6%

  more Favorability

• 6.47s

  Avg. Watch Time

Leveraging TikTok Custom Pulse, ING elevated its basketball sponsorship during the European Championships, driving key brand lifts.

• 300M+

  impressions

• 1.2M+

  Ulta Beauty store visits

• 109M+

  video views of Branded Mission content

Teaming up with TikTok to spread joy through Beauty during TikTok Beauty Month

• 92%

  sell-through rate (7 days)

• 64%

  total orders (48h)

• 5%

  return rate

Learn How Tu Clothing Achieved Record-Breaking Sell-Through Rates with TikTok Shop

• 29M

  impressions from Top Feed

• 26%

  lift in ad recall

• 13%

  lift in brand awareness

Driving awareness and engagement as one of the first alcohol brands on TikTok, using best-practice creative, media, and measurement across key seasons.

• 2X

  Higher ROAS than standard Web conversion

• 1M+

  Engagements

• +30%

  above benchmark VTR15'

Air Arabia becomes the first airline globally to pioneer Ai-powered Travel Ads with Smart+ and scale Gen-Ai creative personalization across 12 markets in its global marketing campaign.

• 19.2M

  Overall Impressions

• 18.5M

  Video views

• 42%

  SOV achieved

Celebrating Pride with Out of Phone, In-Feed Ads and Creator Partnerships

• 46%

  decrease in cost per new diner

• 8.36%

  relative lift in new diner

• 40+

  creative assets on TTCX

Delivering more new diners and creative volume through TTCX and Smart+